Our Mission

Our vision for the future is yours.

Your Eye Health Is Our First Priority

You deserve to experience your life in full, technicolour detail, so we’re here to help.

We’re looking towards the future. Specifically, your future vision and eye health. About 2.2 billion people globally have some form of vision impairment.1 And about 75% of all vision impairment is preventable if detected and treated early enough.2

We want to improve your life by improving your vision to be the best it can be—while helping you look your best as well.

Offering Advanced Technology & Techniques

Our office uses the latest technology and diagnostic equipment to provide high quality, affordable vision care and eyewear to families in Prince George and the surrounding area. We do that by:

  • Using the most modern diagnostic procedures;
  • Continually learning about advancements in our field; and
  • Providing our best service and care every time.

Your Comfort Matters

It’s important to us that you’re comfortable here, and we’ve gone out of our way to create a welcoming environment, supported by friendly, knowledgeable staff members that can brighten your day as easily as they can advise you on frame colours and lens options.

  1. World Health Organization. (n.d.). Blindness and vision impairment. World Health Organization.
  2. Canadian Association of Optometrists. (n.d.). Better Vision for Seniors: Focus on Prevention and Support. Canadian Association of Optometrists.